Frequently Asked Questions

What is Conjungo?
Conjungo is an independent technology focussed website that helps Small, Medium and Large Enterprises to Understand technology in plain English, Access relevant information, TestDrive software, Find locally accredited suppliers and deliver Finance for the purchase of technology. Conjungo cuts out the techno jargon, speeds up delivery of information and ultimately saves decision maker's valuable time and money.

The Conjungo platform enables technology vendors to effectively promote their solutions to a receptive, online end-user community and generate sales opportunities for their respective Channel Partners.  All leads are captured, accessed, managed and monitored by the Channel Partners within the lead tracking, lead management tool known as Conjungo2Market.  Conjungo is available in the UK only, with an EMEA rollout strategy planned to start in 2011.

 

What type of audience do you target?

Technology buyers from small and medium sized businesses up to large enterprise buyers who need to either research and understand the latest technologies and put together a short list of suppliers.

 

Business users would typically use Conjungo when they need to research, understand and evaluate potential suppliers that sell the solutions they are looking to buy, who are located close to them and who has the experience and accreditations they are looking for. With Conjungo you can easily search for suppliers who meet your requirements without having to trawl through reams of web pages to find the information you need at an early stage in the buying cycle.

 

How does Conjungo differ to other vertical search engines?

Unlike other search engines Conjungo generates specific results that meet a buyer’s criteria. You will not see thousands of results that are not relevant to either your information or supplier search. There is no other vertical search engine anywhere in the world where you can filter search to identify suppliers by their vertical experience, the size of companies they sell to, the location they are based or the region they cover. Conjungo search is 100% relevant with results spun in random order to maintain a commercial integrity of ‘fairness’ for suppliers as our model means a supplier cannot pay to get to the top of search rankings.

 

Conjungo receives content directly from the vendors and suppliers that are listed. You are presented with short, sharp and clear information focused on what you need in order to make a supplier short list, even our content search only returns relevant news and product information. Vendors and suppliers keep their listings up to date and link to their websites where you can find more information if you need it or would like to research products in more details.

 

The type of sponsored link or banner advert that is displayed is determined by the keywords that users enter into Conjungo. This means that you will not see adverts or links that are not directly relevant to your search query. The more specific you make your query, the more specific will the adverts and links be.

 

How are you planning to attract a large number of ICT buyers?

Conjungo’s website is Search Engine and Digital Marketing optimised for all the general search engines to attract those buyers that use places like Bing, Google, Yahoo or Ask to start their search. We employ our own SEO team headed by a very experienced SEO specialist whose task is to maximise search for Visibility, Relevancy and Authority, the driving factors behind an effective search strategy. We have a ‘link to us’ programme in place and have partnered with ‘trusted advisor’, media and vertically focussed sites such as The Chambers of Commerce, Techworld and Retail Supply Chain to take advantage of the high number of visitors they already have.

 

We are also planning to drive traffic to Conjungo through a whole range of online and offline marketing, PR and sales activities.

 

Why should we be listed and advertise on Conjungo?

Businesses constantly look for new or upgraded services, solutions and products. Research proves that technology buyers find it difficult to identify suitable suppliers. The majority of them use the internet to start their search, yet most of them fail to find what they need at first attempt.

 

For example, if you were a buyer, what do you want from search? It’s either more information on the technology you have in mind i.e. Unified Communications, CRM etc or you are looking to find companies that sell the technology that you can speak with. As a Retailer, how would you identify three or four localised providers of Unified Communications with experience of implementing solutions for SME organisations that are based in the county of Berkshire, England, where your head office is located? Such a detailed query is too difficult for a general search engine and a more general query would return thousands of results, most of those irrelevant.

 

Conjungo offers the buyer supplier selection from the most comprehensive database of technology companies anywhere in the world. We offer an independent platform where buyers and suppliers can connect. Conjungo is Latin and means ‘to unite’. We aim to unite technology buyers with plain English information on today’s technologies and fast, easy access to the suppliers that fit their needs. Conjungo helps buyers reduce the time it takes to understand technology and to generate a comprehensive supplier short list, while suppliers receive self-qualified leads, reducing the time they have to spend on dealing with time wasters.

 

Our advertising opportunities are directly measurable. You will know how many buyers saw your listing, how many clicked through to your details and through Conjungo2Market, our lead management system; you will receive actual leads via your inbox. This means that you can then follow those leads through to fulfilment, generating an easy ROI calculation to see how your involvement impacts your bottom line and compare it with other marketing and sales activities

In a nutshell:

• It’s where your potential customers are

• It’s where your competitors are

• Your campaigns are directly measurable

Why should I use Conjungo when I already get a good response from a niche vertical such as HRSoftware.com?

Conjungo plans to be recognised as the ‘technology search portal of choice’ for the ICT buying community. The portal is founded on our desire to generate business value to end users, vendors, their channel partners and individual suppliers of technology. This means that Conjungo will become the ‘de facto’ place to go when business users are looking for technology solutions. You need to be where the buyers are.

 

Niche verticals can only generate a limited amount of traffic with a specialised interest. Conjungo will attract a larger community of ICT buyers from a variety of organisations. Buyers could often look for a CRM solution one day, networking the next day and storage on another. If you’re not listed you’re not seen by these buyers. In each of Conjungo’s Go Understand websites, you can select your listing to be represented within the ‘supplier search’ that accommodates each website – this is FREE and helps suppliers maximise being found.

 

How do you measure the effectiveness of our adverts?

We measure and tell you on a regular basis:

• Website traffic – how many unique and total number of visitors Conjungo receives and what sections of the site these are most interested in.

• Page impressions – how many times your advert has been shown to website visitors.

• Sponsored links – how many times your sponsored links has been shown to website visitors.

• Advert click-throughs – how many users that clicked on your advert to visit your website.

• You receive a lead directly to your inbox when users select the ‘call me request’ button in your listing.

Simply put, you can then measure:

• How many visitors to your target URL you receive from Conjungo.

• How many of these that converts into leads.

• How many leads you received in your inbox.

Armed with this information you can then tailor your adverts to make them as effective as possible, capturing the visitors that are interested in your company and solutions, not random visitors that are looking for something else.

 

How can we ensure that we rank high on Conjungo?

Your listing

Your listing is displayed when a user enter your keywords and other search filters such as vertical experience, location etc. thereby making the search specific to their needs. All listings that fit a users search are delivered on a random basis, ensuring integrity for all. If ten users were to search on the same criteria they would view the ranking of the results in a completely different order.

 

Sponsored links

With Conjungo you don’t bid on keywords. Sponsored links are displayed on a rotating basis, making it fair for all advertisers. This means that the more detailed you can be when deciding on your keywords and phrases the better targeted your sponsored link will be, attracting the right type of buyer. Sponsored links also allow you to be seen within the myriad of categories available.

 

Banner adverts

Your advert is displayed when a user enters your keywords. You don’t bid on keywords. Adverts are displayed on a rotating basis, making it fair for all advertisers. This means that the more detailed you can be when deciding on your keywords and phrases the better targeted your advert will be, attracting the right type of buyer.

It’s more important that you are correct and detailed when submitting a listing and creating your campaigns, than splashing your adverts everywhere on the site.

Conjungo prides itself on offering users targeted results, not adverts from companies that are not relevant to their search.

 

We are a large and well known organisation, why do we need to be listed?

Conjungo offers well known and large vendors an excellent opportunity to list their entire channel in one, easily searchable, place. Potential buyers will quickly be able to find the reseller that offers the brand names they are after, who has the experience they need and who are located close to where they are.

 

Channel listings are connected to the vendor through keywords and links, enhancing their visibility and increasing the number of leads directed to them. This can be offered as part of a vendor’s regular channel marketing programme and Conjungo has designed a step-by-step process that takes all the work out of getting the channel listed.

 

We provide very advantageous packages for those vendors that would like to offer their channel upgraded listings.