Services

Frequently asked questions



What is Conjungo?

Conjungo is a technology supplier search engine where buyers identify and shortlist suppliers. It delivers accurate and refined results, making it quick and easy for buyers to find local suppliers with relevant experience.

Conjungo is the only place online where technology vendors can list their entire channel in an easily searchable format. This helps buyers find the exact local reseller they need at the time they are searching for information about potential suppliers.

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What type of audience do you target?

Technology buyers from small and medium sized businesses up to large enterprise buyers who need to put together a short list of suppliers.

Business users would typically use Conjungo when they need to research and evaluate potential suppliers that sell the technologies they are looking to buy, who are located close to them and who has the experience and accreditations they are looking for. With Conjungo you can easily search for suppliers who meet your requirements without having to trawl through reams of web pages to find the information you need at an early stage in the buying cycle.

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How does Conjungo differ to other vertical search engines?

Unlike other vertical search engines Conjungo generates specific results that meet a buyer’s criteria. You will not see thousands of results that are not relevant to your search. There is no other technology supplier search engine where you can filter search to identify suppliers by their vertical experience, the size of companies they sell to, the location they are based or the region they cover.

Conjungo receives content directly from the vendors and suppliers that are listed. You are presented with short, sharp and clear information focused on what you need in order to make a supplier short list, not pages with links to irrelevant news and product information. Vendors and suppliers keep their listings up to date and link to their websites where you can find more information if you need it or would like to research products in more details.

The type of sponsored link or banner advert that is displayed is determined by the keywords that users enter into Conjungo. This means that you will not see adverts or links that are not directly relevant to your search query. The more specific you make your query, the more specific will the adverts and links be.

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How are you planning to attract a large number of technology buyers?

Conjungo is in the process of being optimised for all the general search engines to attract those buyers that use places like Google, Yahoo or Ask to start their search.

We work with award winning search optimisation agency Netrank and have direct experience of optimising websites to drive traffic from well visited and highly regarded sites. We have a link to us programme in place and have partnered with advisor sites such as the CMA and FreshBusinessThinking to take advantage of the high number of visitors they already have.

We also drive traffic to Conjungo through a whole range of online and offline marketing, PR and sales activities.

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Why should we be listed and advertise on Conjungo?

Businesses constantly look for new or upgraded products and services. Research proves that technology buyers find it difficult to identify suitable suppliers. The majority of them use the internet to start their search, yet most of them fail to find what they need at first attempt.

For example, if you were a buyer, how would you, identify three or four localised providers of VoIP solutions with experience of implementing solutions for SME sized retail organisations that are based in the county of Berkshire, England, where your head office is located? Would you even know where to begin? Such a detailed query is too difficult for a general search engine and a more general query would return thousands of results, most of those irrelevant.

Conjungo offers buyer the most comprehensive list of technology companies in the UK. We offer an independent platform where buyers and suppliers can connect. Conjungo is Latin and means ‘to unite’. We aim to unite technology buyers with the suppliers that fit their needs. Conjungo helps buyers reduce the time it takes to generate a comprehensive short list while suppliers receive self-qualified leads, reducing the time they have to spend on dealing with time wasters.

Our advertising opportunities are directly measurable. You will know how many people saw your advert and how many that clicked through to your website. This means that you can then follow those leads through to fulfilment, generating an easy ROI calculation to see how your involvement impacts your bottom line and compare it with other marketing and sales activities.

In a nutshell:
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Why should I use Conjungo when I already get a good response from a niche vertical such as HRSoftware.com?

Conjungo plans to be recognised as the ‘vertical search engine of choice’ for the technology buying community. The website is founded on our desire to generate business value to end users, vendors, their channel partners and individual suppliers of technology. This means that Conjungo will become the ‘de facto’ place to go when business users are looking for technologies. You need to be where the buyers are.

Niche verticals can only generate a limited amount of traffic with a specialised interest. Conjungo will attract a larger community of technology buyers from a variety of sizes of organisations, buyers who maybe one day is looking for a CRM solution, networking the next day and storage the third. If you’re not listed you’re not seen by these buyers.

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How do you measure the effectiveness of our adverts?

We measure, and tell you on a regular basis, the following:

Simply put, you can then measure:

Armed with this information you can then tailor your adverts to make them as effective as possible, capturing the visitors that are interested in your company and solutions, not random visitors that are looking for something else.

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How can we ensure that we rank high on Conjungo?

Your listing – Your listing is displayed when a user enter your keywords and other search filters such as vertical experience, location etc. thereby making the search specific to their needs. All premier listings that fit a users search are delivered on a random basis, ensuring integrity for all. If ten users were to search on the same criteria they would view the ranking of the results in a completely different order.

Sponsored links – With Conjungo you don’t bid on keywords. Sponsored links are displayed on a rotating basis, making it fair for all advertisers. This means that the more detailed you can be when deciding on your keywords and phrases the better targeted your sponsored link will be, attracting the right type of buyer. Sponsored links also allow you to be seen within the myriad of categories available.

Banner adverts – Your advert is displayed when a user enters your keywords. You don’t bid on keywords. Adverts are displayed on a rotating basis, making it fair for all advertisers. This means that the more detailed you can be when deciding on your keywords and phrases the better targeted your advert will be, attracting the right type of buyer.

It’s more important that you are correct and detailed when submitting a listing and creating your campaigns, than splashing your adverts everywhere on the site.

Conjungo prides itself on offering users targeted results, not adverts from companies that are not relevant to their search.

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We are a large and well known organisation, why do we need to be listed?

Conjungo offers well known and large vendors an excellent opportunity to list their entire channel in one, easily searchable, place. Potential buyers will quickly be able to find the reseller that offers the brand names they are after, who has the experience they need and who are located close to where they are.

Channel listings are connected to the vendor through keywords and links, enhancing their visibility and increasing the number of leads directed to them. This can be offered as part of a vendor’s regular channel marketing programme and Conjungo has designed a step-by-step process that takes all the work out of getting the channel listed.

We provide very advantageous packages for those vendors that would like to offer their channel upgraded listings.

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